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The Most Heartfelt 9/11 Commercial Ever Made Was Only Aired a Single Time

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For the tenth anniversary of the 9/11 attack, Anheuser-Bush wanted to make a special tribute in the form of a commercial that would only be aired once. They featured the iconic Clydesdale horses walking through the streets of New York, and pausing to take a solemn bow in Battery Park with a full view of the city skyline and statue of liberty. The Budweiser and Anheuser-Bush logos are absent throughout the video, only appearing on a black field after the words “We’ll never forget.”

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